光大银行新疆分行——2018年考题（9）

　　Passage5

　　Everyone knows airline pricing is based on supply and demand. Fares are mores expensive during peak travel seasons like summer and to prime destinations like European capitals. So if a flight to Rome costs more than a flight to Milan you d think that demand for Rome must be higher or supply lower

　　What’s puzzling is that you can pay a high price to a given destination but a dramatically lower price for the exact same flight if you agree to go on to another destination.

　　Take Alitalia to Rome for instance for travel in August A round-trip economy flight directly to Rome leaving JFK at 10:05 p.m on Alitalia 611 on August 5 costs $1,655 when booked on April 30 Compare that to $903 for a round-trip economy ticket to Milan(stopping in Rome)leaving JFK on the exact same Alitalia 611 flight at 10:05 p.m on August 5. So why is Alitalia willing to fly you to Rome for $752 less than it would otherwise plus give you an extra one-and-a-half-hour flight to Milan?

　　Airlines have increased their profitability in recent years by segmenting the market for air travel and charging customers different prices for the same product. In this case the market is segmented based on demand for direct flights. Airlines know most people prefer the shortest route to their destination so they make customers pay up for the privilege of flying direct(They also make it a little more inconvenient if you don’t pay up for a direct flight in order to encourage you to fly direct)

　　When process become so obviously illogical it may be time to why air tickets can’t be transferred or resold just like any other normal product If the airlines are entitled to exploit the free market shouldn’t customers be allowed to do the same thing?

　　1. According to the passage, prices are normally determined by____

　　A. the relationship between cost and demand

　　B. peak seasons and prime attractions

　　C. the relationship between supply and demand

　　D. travel seasons and destinations

　　【答案】A。细节题。根据文段定位到第一段。我们可以知道这个一方面是建立在supply and demand，还有就是peak travel season和prime destinations，以及后文提到的destination。这样我们就得知在文段中提及的有B、C、D三项。但是唯独A项当中所说的成本和需求未提及。因此答案选A。

　　2. What is puzzling about the airline pricing to the author?

　　A. Price for the same flight to a nearer destination is higher

　　B. Prices for different destinations on the same flight are the same

　　C. Price for the same flight to a farther destination is higher

　　D. Prices for different destinations on the same fight are different

　　【答案】A。细节题。根据文段定位到第一段。我们可以知道这个一方面是建立在supply and demand，还有就是peak travel season和prime destinations，以及后文提到的destination。这样我们就得知在文段中提及的有B、C、D三项。但是唯独A项当中所说的成本和需求未提及。因此答案选A。

　　3. According to the example, how much should you pay if you fly to Milan from JFK and stop in Rome midway?

　　A. $752 for a one-way economy ticket

　　B. $1,655 for a round-trip economy ticket

　　C. $827 for a one-way economy ticket

　　D. $903 for a round-trip economy ticket

　　【答案】D。细节题。根据文段定位“booked on April 30 Compare that to $903 for a round-teip economy ticket to Milan(stopping in Rome)leaving JFK……”。故答案D项符合文意。A项在文段的最后一句提到，航空公司一般不会这么做，排除。B项是没有经停罗马的价格。C项没有提到827这个机票的价格，故排除。因此答案选D。

　　4. Why may prices for direct flights be higher according to the passage?

　　A. Because all people prefer the shortest route to their destination

　　B. Because airlines take advantage of people’s preference for direct flights

　　C. Because connecting flights may cause inconvenience

　　D. Because airlines charge customers different prices for the same product

　　【答案】B。细节题。根据文段定位“……the market is segmented based on demand for direct flights Airlines know most people prefer the shortest route to their destination so they make customers pay up for the privilege of flying direct……”。B项符合，航空公司可以利用很对策略去增加自己的利润，当然可以抓住消费者心理那就是较短的时间到达目的地。答案A项太过于绝对化，故排除。答案C项的原因是说因为飞机联系比较不方便，文段说人们就是项今早到达目的地，所以航空公司是抓住了这个心理，故C项排除。D项仅仅是一方面，但并不是该题目的答案，排除。因此答案选B。

　　5. What’s the author’s attitude to the present airline pricing?

　　A. Neutral

　　B. Positive

　　C. Negative

　　D. Not mentioned

　　【答案】A。态度题。从整个文段作者表述的方式，就是客观的表明机票的定价机制。并没有针对这个问题过多的表明自己的态度。所以作者就是中立的态度。B项：积极的;C项：消极的;D均：未提及;均不符。因此答案选A。

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